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An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each. Question subject – integrated marketing communication (imc) your original imc plan due date: 16-oct-2014 length: 2000 words (excluding references and appendices. Integrated marketing communications discussion of the concept integrated marketing communications (imc) the purpose of this essay. How to write a marketing plan: pick no more than 2 main goals and 3-5 supporting goals accept that sometimes you will fail and not reach all of your goals.
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